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Category: Campaigns

Top 10 unforgettable mobile branding ads of 2021

Top 10 unforgettable mobile branding ads of 2021

As we stand at the precipice of 2021, we see how advertisers continued to turn to mobile as a platform to keep their customers truly engaged. From augmented reality to powerful motion sensors to harnessing the power of interactive video, this year has seen some of the best, most impactful mobile ads yet.   Here is the list of some of the best interactive mobile ads that captivated users in 2021.   Sony Pictures Entertainment turned to virtual reality to create buzz around the launch of superhero film Venom   One of the…

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Top brands that are creating a dent in the global mobile ad space with avant-garde mobile ads

Top brands that are creating a dent in the global mobile ad space with avant-garde mobile ads

Over 80%1 of the world’s population owns a smartphone, and digital marketers were quick to leverage mobile marketing to tap into these users. In fact, global mobile ad spends grew by 71%2, despite the pandemic.   With brands across the globe increasingly aligning their marketing strategies to mobile, the competition is increasing.   The challenge: stay ahead of the curve and create an impact.   For a campaign to resonate with the audience, it is crucial to put customers at the center of the ad experience. New-age digital users are not passive consumers of content. They are selective about the type of content they choose…

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How new innovative video ad solutions are helping brands scale impact

How new innovative video ad solutions are helping brands scale impact

The pandemic and the increased number of smartphone users in India have accentuated the adoption, growth and consumption of video content. In India alone, consumers are watching online video content for an average of 5 hours and 16 minutes a day, the highest in the world. Marketers have been prompt to embrace the trend to reach potential market segments at strategic digital touchpoints with impactful video ads to stay ahead of the curve.  New innovative and impactful solutions are transforming…

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Could the Creative Bring about the Renaissance of Adtech?

Could the Creative Bring about the Renaissance of Adtech?

Mobile ad blocking is at an all time high in our country. More than 40 percent users have mobile ad blockers installed. This makes me ask do consumers hate ads or do they hate the way they are done? When you dive deeper into the problem, you realize that users do not dislike the concept of ads. In a study carried out by HubSpot of ad blocker users, 83 percent actually said that they would be ok to see ads…

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Is ad-supported digital publishing lucrative?

Is ad-supported digital publishing lucrative?

We stand at a cusp in the digital publishing ecosystem where experts are questioning whether ad supported journalism is lucrative any more. Medium’s CEO Ev Williams recently stated “…it’s clear that the broken system is ad-driven media on the internet. It simply doesn’t serve people. In fact, it’s not designed to.” What’s the solution, I ask? There isn’t one at the moment, but Medium is on a mission to figure it out. I’m all in for radical change, and I…

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