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Author: Niedhie Khera

Why Should Your Brand Run Outstream Video Ads?

Why Should Your Brand Run Outstream Video Ads?

At this point, we are past discussing whether mobile video ads are the future of marketing or not. Given the exceedingly high video consumption on smartphones – 2.33 billion global viewers[1] to be precise, the talk is now about which mobile-first video ad format works best.  And, one format is garnering all possible accolades within this domain, namely – the outstream video ad. Not only is this format more immersive than the usual pre-roll, mid-roll, and instream ads, it operates as a standalone…

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5 Advantages of Mobile Video Advertising

5 Advantages of Mobile Video Advertising

The first-ever video advertisement was televised after a baseball game on July 1, 1941, and forever changed the way the advertising world worked. This groundbreaking 10-second advert only cost the company $9 but brought returns worth the salt. What happened next is nothing short of revolutionary.   Today, however, video ads do not need big screens or massive billboards to prove effective. Mobile can deliver the same efficiency just as fast, and at half the ad spend. Further, mobile-first ads have allowed numerous brands to attract, engage, and convert prospective audiences anywhere, anytime.  …

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How new innovative video ad solutions are helping brands scale impact

How new innovative video ad solutions are helping brands scale impact

The pandemic and the increased number of smartphone users in India have accentuated the adoption, growth and consumption of video content. In India alone, consumers are watching online video content for an average of 5 hours and 16 minutes a day, the highest in the world. Marketers have been prompt to embrace the trend to reach potential market segments at strategic digital touchpoints with impactful video ads to stay ahead of the curve.  New innovative and impactful solutions are transforming…

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How Top Brands are Driving High Quality Engagements with mCanvas’ Mobile Ads

How Top Brands are Driving High Quality Engagements with mCanvas’ Mobile Ads

Consumers are becoming increasingly conscious of their ad consumption preferences and are exercising their choices like never before. Brands, on the other hand, are facing the challenge where standard banners have led to fatigue, and consumers don’t seem to engage with them. This has compelled marketeers to go beyond standard ads to create experiences that drive engagement.  mCanvas, an ad tech platform offers mobile branding solutions at scale. We create impactful mobile experiences in our in-house studio by seamlessly blending storytelling with advanced smartphone sensors and features. These campaigns are then distributed through our media network of over 250 premium apps and websites. We also offer brand solutions for ‘video views’ – ads that drive high intent views on video…

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