Historically, ad platforms segmented audiences based on first-level parameters such as age, location, or gender. Creating a successful advertising campaign today begins with a comprehensive understanding of your target audience. Broadcast advertising was the only form of advertising that was familiar back then. Publish your message on giant billboards, flood the airwaves with ads, take out full-page ads in magazines and newspapers. Basic strategy was to send as much information as possible, then the right people would hear it if…

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