The Internet of Voice: How brands like Mercedes-Benz, Idea, SBI, Lenovo and others are transforming brand experiences with speech and sound recognition ads on mobile
With almost 20% of search queries being done by voice in India in 2019, and with a 270% year-on-year increase in voice searches, it’s no surprise that the use of speech and sound is slowly finding its footing in the Indian market, and brands are clamoring to find ways to engage users with it. The fact that voice is faster than typing has contributed exponentially to its humongous growth. Capitalizing on India’s diversity in terms of language, marketers can build…
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