Did you know there are 307 million smartphone users in the US? 97.64% of Gen Z and 97.61% of Millennials in the US use smartphones. How do you tap into this growing consumer group and create content they want to engage with? In this blog, you’ll learn how innovative mobile ad formats, such as interactive and gamified ads, can create exciting and engaging ad experiences. The Need for Innovative Mobile Ads With the rise of social media platforms and streaming…

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