The adoption and growth of mobile as a powerful advertising medium has skyrocketed over the past couple of years, the success of which can be attributed to the increasingly affordable prices of smartphones. Marketers have leveraged this growth by embracing mobile advertising, and it has paid off in great dividends. The advanced targeting capabilities, mobile-ready formats, sensors and features within smartphones, and more are what make mobile ads more engaging for brands.   One of the most compelling features of mobile…

Read More Read More

Consumers are becoming increasingly conscious of their ad consumption preferences and are exercising their choices like never before. Brands, on the other hand, are facing the challenge where standard banners have led to fatigue, and consumers don’t seem to engage with them. This has compelled marketeers to go beyond standard ads to create experiences that drive engagement.  mCanvas, an ad tech platform offers mobile branding solutions at scale. We create impactful mobile experiences in our in-house studio by seamlessly blending storytelling with advanced smartphone sensors and features. These campaigns are then distributed through our media network of over 250 premium apps and websites. We also offer brand solutions for ‘video views’ – ads that drive high intent views on video…

Read More Read More