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Month: March 2023

Mercedes, BMW, Audi, Jaguar & Jeep take the fast lane to reach higher CTR with interactive mobile ads

Mercedes, BMW, Audi, Jaguar & Jeep take the fast lane to reach higher CTR with interactive mobile ads

Driving interest in luxury cars is an experience that’s difficult to sell using static banner ads. As per a recent report, buyers expect a highly exclusive experience. They seek continual engagement and personalized experiences through the purchase journey. Brands must not just maintain a luxurious look and feel across the communication but also create an immersive experience. Interactive mobile ads can help automotive brands offer buyers a slice of luxury, driving exceptional engagement and click-through rates. Let’s deep dive into…

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As travel intent rises, tourism brands can win big with mobile-first interactive ads in 2023

As travel intent rises, tourism brands can win big with mobile-first interactive ads in 2023

The global tourism sector is expected to grow to nearly $2.29 trillion in 2023, surpassing the peak reported in 2019. The world is ready to reclaim avenues of leisure and travel, which they couldn’t do during the pandemic. This pent-up demand and desire are fuelling what’s come to be known as revenge travel. Over 90% of Americans plan to travel in 2023, and 24% have set aside over $4,000 to turn these wanderlust plans into reality! With 18% of Americans…

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