Capturing audiences’ attention has become more challenging than ever. While achieving 100% viewability may sound impressive, it doesn’t necessarily mean users are truly engaged with your ad content – viewability falls short of revealing the true impact of ads on consumer engagement and brand recall.  As mobile usage continues to rise and traditional platforms like TV are losing ground, advertisers find themselves in an epic battle to out-innovate and woo the ever-elusive consumer. 53% of all ad formats were able…

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