More than just celebrations, festivals present a unique opportunity for brands to connect with their target audience and make a lasting impact during this highly commercial period. In today’s digital age, mobile advertising has emerged as a powerful tool to capture the attention of online consumers during the festive season.
According to a Redseer report, online retail platforms achieved sales of $5.7 BN (or ₹40,000 CR) within only the 1st week of festive season sales last year, a robust 27% year-on-year growth in the e-commerce sector. A whopping 7.5-8 CR users shopped across all platforms within the first sales week itself, a 24% Y-o-Y increase in the number of shoppers, which included 65% of shoppers from Tier 2 cities & beyond. This presents infinite opportunities for e-comm brands to multiply their revenues during festivals.
By understanding market trends, targeting the right verticals, and crafting compelling ad campaigns, brands can harness the power of festive marketing to amplify their sales and create a lasting impact.
Many brands have collaborated with mCanvas during festivals, capitalizing on the festive fervour to drive consumer engagement and purchase intent. Now, it’s time for your brand to elevate your festival ad game with us.
how to leverage festival marketing in your mobile campaign
Let’s explore strategies, insights, and trends behind successful festival ad campaigns we’ve created for brands in India and across the Asia Pacific region. Here’s how your brand can leverage granular targeting, innovative sensors, and interactive ad experiences on mobile to stand out during festive seasons, captivate your audience and elevate your brand recall.
1) grab user attention during the festival frenzy
Festivals bring people together, both physically and digitally, resulting in a surge of online activity. To cut through the digital clutter and capture user attention, brands should craft innovative and interactive mobile campaigns.
By leveraging the power of technology on mobile, here’s how DS Group & Pass Pass partnered with mCanvas to engage users with an immersive AR experience for Pongal. The ad reached over 8.5MN users and captured their attention for over 10 seconds, immersed in the festive mobile experience.
2) optimize reach with granular targeting and multilingual marketing
Festival-themed campaigns can reach a diverse audience while capitalizing on granular targeting. By understanding regional preferences, cultural nuances, and language diversity across India and the APAC region, your brand should create customized and localized mobile ads to reach the right audience.
The multilingual approach helps brands establish an emotional connection with users and amplifies the impact of any ad campaign. Using creative storytelling and personalized content, your brand can resonate with the festive spirit of your audience.
Read our press release to know how Mother Dairy’s impactful Holi campaign utilized sweets, colour & customized wishes in an interactive ad, by leveraging augmented reality and face detection technology. The campaign reached over 8.6 million users and had them engaged for 14 seconds on average.
Here’s another ad we created for Celcom during Ramadan, that resonated with users in Indonesia as it leveraged focused targeting and a gamified experience in Bahasa. The ad achieved a stellar CTR of 17.6% which is 88 times above the industry average and kept the audience engrossed for 18 seconds on average.
3) focus on the festive shopping spree with interactive storytelling
Festive periods witness a significant increase in consumer spending. With people actively seeking out new products, offers, and discounts, brands are inclined to invest more in advertising activities for festivals.
As the festive season unfolds, gift-giving becomes a prevalent trend – a time when consumers are in a generous mood, ready to open their wallets to spend more. Brands must tap into this heightened consumer desire by strategically timing their mobile ad campaigns and aligning them with festivals.
Check out how The BodyShop tapped into this heightened consumer interest to maximize awareness and boost sales, during Christmas time. The personalized interactive ad that used the shake sensor achieved 3.6% CTR, 18X above industry standards and kept users immersed for about 16 seconds, to get them in the holiday mood.
4) cut through the festive clutter with innovative mobile ads
In this digital era of information overload, standing out from the crowd is crucial. mCanvas specializes in creating ads that empower brands to cut through the clutter and grab the user’s attention. Our innovative approach combines interactive features, visually appealing creatives, and engaging storytelling to create memorable brand experiences. By partnering with us for festive-time campaigns, your brand can elevate your presence during festivals and leave a lasting impression on your consumer base.
Read our case study to know how Citroën celebrated Diwali by leveraging Augmented Reality in an immersive campaign that incorporated the elements of Diwali like diyas and fireworks in the exciting creative. The ad reached 6 million users and had them hooked for over 9 seconds with the festive ad experience.
Here’s another innovative campaign we created for the launch of the OnePlus 9 during the ‘festival of lights,’ integrating a gamified experience in AR. The ad reached 10 million users and surpassed Oracle Moat’s industry benchmarks with a score of 850.
get the mCanvas advantage with festival marketing on mobile
Festival marketing is a premium period for brands, since consumer spending soars during the festive sales season. Last year witnessed a surge in sales, including:
- a 97% increase in apparel, footwear, and accessories,
- a 25-30% jump in electronic products, and
- a remarkable 28% rise in year-on-year automobile sales
(source: Masterclass with Quora)
Mobile advertising has become an indispensable aspect of festival marketing across the APAC region. As festivals continue to provide a prime time for brands to connect with their audience, leveraging the power of mobile ads has become paramount. By implementing strategies that grab attention, understanding market trends, and creating memorable experiences on mobile, your brand can outshine the competition during festive seasons. It’s the optimum opportunity for your brand to drive meaningful engagement and conversions along with increasing your brand recall.
Remember, within the colourful lights and bright fireworks of the festivities, it’s no longer just about being present. Your brand needs to leverage festival marketing with mCanvas to stand out from the crowd, capture your audience’s attention and connect with them, to make a lasting impact on your consumers during this highly commercial time.
Connect with mCanvas to create attention-grabbing, clutter-breaking, festival-themed ads for your brand!