Creative technology has revolutionized the way we interact with smart devices. From touchscreens to voice recognition and gesture control, innovation has made our daily lives easier and more efficient. With innovation, though, comes challenges. The (Internet of Things) IoT’s early adoption in the mid-2010s led to a fragmented ad ecosystem that became more apparent as the popularity of smart devices began to grow. Allied Market Research reported that the global streaming devices market is estimated to reach $18.97 billion by…

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