More than just celebrations, festivals present a unique opportunity for brands to connect with their target audience and make a lasting impact during this highly commercial period. In today’s digital age, mobile advertising has emerged as a powerful tool to capture the attention of online consumers during the festive season. According to a Redseer report, online retail platforms achieved sales of $5.7 BN (or ₹40,000 CR) within only the 1st week of festive season sales last year, a robust 27%…

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