High engagement is every marketer’s dream. To spin a story so compelling that the audience stays until the end and takes an action — from engagement to results. Adland has been swiftly moving to newer avenues, from static banners to snackable content. The next phase of this journey is the gamification of ads, giving consumers a reason to stay with not just the ad but the brand itself, much beyond the purchase.  Gamification has always been a part of life…

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