

Woodland drives 7.7X CTR with omnichannel campaign in India, using dynamic CTV and mobile retargeting
about Woodland
Originating from Aero Group's legacy in crafting durable leather footwear since the 1950s, Woodland emerged in India in 1992 as a leading brand synonymous with rugged, outdoor-inspired footwear, apparel, and gear built for adventure. With roots in Canadian design and a deep understanding of the Indian landscape, Woodland empowers individuals to explore the outdoors with confidence and style.
what Woodland wanted
maximize sale awareness: To promote Woodland’s Autumn Winter Sale with up to 40% off across key categories like hoodies, jackets, footwear, and accessories.
boost online conversions: To drive seamless product discovery and purchases through Connected TV experiences and mobile retargeting.
strengthen brand recall:To deliver visually appealing, non-disruptive messaging on CTV to reinforce Woodland’s brand presence and value proposition.

mCanvas’ branding solution
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single-screen interstitial
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how the campaign was executed
dynamic storytelling on CTV: Animated banners showcasing sale categories like hoodies and footwear across the screen, ensuring the message stayed fresh, relevant, and visually captivating — without disrupting the viewer’s experience.
seamless mobile reconnect: Using an omnichannel strategy, viewers who saw the CTV ad were retargeted with single-screen interstitials on mobile, bridging brand recall with purchase intent — turning interest sparked on the couch into action by boosting conversions.
see the results for yourself

7.90 MN users

3.85%
7.7X higher than benchmarks
8.14%
23X higher than benchmarks
90.52%

6.68 secs
execution
The omnichannel campaign began with Woodland’s lifestyle-focused TVC, evoking its adventurous brand spirit and setting the stage for the Autumn-Winter Sale to captivate TV viewers.
At the 13-second mark, overlay banners appeared, first with the “40% OFF” sale message, followed by animated sliding category highlighting like Hoodies, Jackets, and Footwear — maintaining visual interest throughout.
A scannable QR code stayed on-screen throughout the CTV ad-play, enabling instant transition from viewing to shopping without interrupting the TV experience.
The TVC concluded with the brand's logo, reinforced the sale offer, and showed the QR code as a call-to-action to maximize brand recall.
Any users exposed to the CTV ad-spot were retargeted on mobile with a single-screen interstitial, echoing the visual theme and sale messaging, and directing users to the landing page for seamless conversions.

campaign performance data
top devices as per engagement
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