Top 10 Attention-Grabbing Ad Campaigns of 2025 That Elevated Brand Impact

Can you believe 2025 is already wrapping up? What a whirlwind year it’s been for brand marketers, digital advertisers, and media agencies alike! Not just another year of shifting budgets to meet results; this year, we made breakthroughs in the art of the seamless screen transitions that capture high attention. From Connected TV (CTV) and mobile to omnichannel solutions, 2025 has taken us on a full-funnel journey that deserves a standing ovation.

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Through it all, mCanvas continues to make high impact and boost success for our partners. At mCanvas, we don't chase clicks; we engineer immersive experiences. So, we collated our top 10 attention-grabbing ad campaigns of 2025 here. Dive into valuable insights to plan your 2026 marketing strategy and stay ahead of the curve. 

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mCanvas’ top 10 attention-grabbing ad campaigns of 2025 

From AR/VR to animation, from gamified mobile ads to dynamic CTV ads, creativity married innovation for high brand impact in 2025. Explore the 10 best mCanvas campaigns of 2025 that redefine engagement with unforgettable ad experiences.

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Honda's zero-party powered, full-hybrid campaign for high-intent users

Honda's campaign for the HR-V and ZR-V models redefined relevance using zero-party data polls. The qualified, high-intent audience was then served a dynamic mCanvas ad that used mobile touch-screen sensors. The results: 5.07% CTR, i.e., 2.5X above industry benchmarks and a +175% increase in brand favourability.

Explore the full Honda case study here.

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interactive CTV X mobile retargeting brighten up Galderma’s campaign

Galderma delivered an engaging, omnichannel experience for Cetaphil Bright Health Radiance Serum using L-band units and a QR code on CTV. The ad seamlessly transitioned from high-impact CTV awareness featuring celebrity Rashmika Mandanna, to interactive mobile retargeting. This innovative cross-screen strategy achieved a 90% Video Completion Rate.

Read a press release about the campaign’s Silver win at the Connected TV Asia Awards 2025

animated GIF notifications take CTR soaring high for Superman

Warner Bros. Discovery used animated GIF Push Notifications (PN) to run a seamless user journey. They promoted the Superman movie by following up the CTV awareness drive with recall on mobile. As part of the full-funnel campaign, the push notifications in Singapore and Malaysia achieved 3.85% average CTR, i.e., 4X above benchmarks.

Experience the exciting omnichannel campaign for Superman right here.

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Hershey's gamified win tasted even sweeter for World Chocolate Day 

Hershey's World Chocolate Day campaign delivered a gamified ad in Thailand. The ad prompted users to "swipe to see prizes" and join the campaign instantly. The campaign got 7.5% engagement rate and 12.45 seconds of average view time.

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omnichannel game changer gets Swiggy full-funnel engagement 

Swiggy's IPL campaign utilized interactive CTV and mobile retargeting to engage viewers in real-time. The ad featured a LIVE score API and a QR code in an L-band overlay. Every time a 'Six' was hit in the match, the dynamic CTV ad was triggered, guiding users to the landing page. This contextual, cross-device strategy achieved 4X higher CTR on mobile retargeting compared to industry benchmarks.

See more about Swiggy’s IPL campaign that won at the DATAMATIXX Awards 2025

CTV ad simplifies financial planning with 89.77% VCR for ICICI Prudential

ICICI Prudential simplified its multi-asset fund via an omnichannel CTV + Mobile campaign. Starting with remote-control interaction on TV, the ad continued with a gamified ‘drag-and-drop’ experience on the user's mobile. This interactive journey made complex finance a clarity, driving an exceptional 89.77% Video Completion Rate (VCR) for their educational content.

Know more about this ICICI campaign that won Gold at the Connected TV Asia Awards 2025 for the Best CTV Education & Training Initiative category.

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Garnier's GIF notifications nudge users to consider skincare for Ramadan 

Garnier leveraged animated push notifications with relevant GIFs for culturally precise moment-targeting. These notifications were served during Indonesia's key Ramadan phases  - Praying, Breakfast, Mudik, and Lebaran. This technology-led strategy delivered 7.8X higher CTR than industry norms.

Find out more about the successful Ramadan campaign for Garnier by L’Oreal here.

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Cathay Pacific: economy airline, high reach, multi-screen experience

Cathay Pacific leveraged interactive CTV across 7 countries in Southeast Asia to promote them as the "World's Best Economy" airline. They used a QR code in the ad to drive an immediate jump to their landing page. This cross-screen journey achieved 89.02% VTR for high impact.

NRW.BANK grabs 2.3X higher attention with user-declared data

NRW.BANK leveraged Opinary's zero-party data polls to qualify their high-intent audience. The focused mobile ad was then served as an interactive carousel, highlighting SME advisory services. This precision strategy earned 2.3X higher Attention Per Mille above industry benchmarks.

Read the complete case study here.

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Pokka's interactive coffee break captures high user attention 

Pokka Coffee used rich media with touch-screen sensors on mobile to bring its "Take the Pause" message to life. The interactive ‘Touch & Hold’ sensor held higher user attention with a 9.4 seconds average view time.

The 10 attention-grabbing ad campaigns of 2025 above (along with our other interactive campaigns this year) prove the power of experiential storytelling. By integrating phone sensors, real-time data, and cross-device advertising, mCanvas is turning passive viewing into active participation.

after an impactful 2025, gear up for an attention-grabbing 2026

mCanvas completed over 830 brand campaigns globally in 2025, garnering a cumulative reach of 4.91 BN. Our campaigns achieved 5.6% engagement rate and 3.5% average CTR with mobile ads. We reached an unprecedented >85% average VTR through video interstitials and mCanvasTV (CTV) ads. And we won 48 awards, for mobile, CTV, and omnichannel campaigns, within this year. But that’s not all… 

Lumen Research, the global leader in attention measurement, collaborated with mCanvas for a global study this year. It proved how attention turned awareness into action, backed by verified data. Here’s a big takeaway from our whitepaper.

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To explore this and other insights from the Lumen white paper, download the full attention study here.

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In 2025, we boosted brand recall with interactive CTV and mobile campaigns globally. We elevated brand impact through zero-party data, retargeting, and footfall attribution. And this is just the beginning of an omnichannel adventure… 

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In the coming year, we’re gearing up to expand our immersive ad experiences across smart screens. By blending creativity and interactivity across multiple digital touchpoints, we’re ready to make attention the most valuable brand metric in 2026. And with mCanvas, you can convert that attention into action to boost 20X higher brand impact and deliver double-digit brand lift.

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