Standard Chartered Bank is a leading global bank, offering a wide range of services including NRI banking, credit cards, loans, and deposits, among others. It is one of the world's leading international banks present in 60 countries.
To raise awareness of the numerous banking services for Non-Resident Indians (NRIs) living in Malaysia and the United Arab Emirates (UAE).
To provide an interactive experience that highlights the essential aspects of the banking and travel services that Standard Chartered provides for citizens around the world.
format
targeting
29.62%
(impressions where at least 1 pixel of the ad was in-view with focus
41.70%
(unfiltered impressions where at least 50% of an ad was In-View for at least one continuous second
53.46%
(impressions where the ad surface was 100% on-screen for any period of time
62.80%
unfiltered impressions that were determined to be delivered to an invalid endpoint
Associate Director, Digital Brand & Marketing, Standard Chartered Bank,(India)
"We wanted to inform our NRI users to choose Standard Chartered Bank for all their banking needs, no matter where they are. The mobile ad helped introduce them to the key features of the NRI banking segment through a truly beyond border experience. With mCanvas, we were able to create something fun and unique, and achieve 2 times the engagement rate decided, which is a testament to the campaign's incredible success."
Associate Director - APAC & ME, mCanvas
"The main challenge we faced was to build an informative learning experience that engaged users effortlessly. We needed an innovative way that caught the user's eye and intrigued them to engage with the ad. To overcome this challenge, we strategized on using the swipe functionality, a simple sensor to create an immersive & interactive experience, that focused on all the key elements and messaging of the SCB brand."