To promote the new packaging for Sweet stick using 2 famous animated characters Shinchan & Tahilalats
To drive user traffic to their e-commerce website to purchase their product and grab new merchandise
format
targeting
48%
The percentage of impressions where at least one pixel of the ad was in-view with focus.
32%
The percentage of impressions where the ad surface was 100% on-screen for any period of time.
90%
The percentage of unfiltered impressions determined to be delivered to an invalid endpoint
Brand Manager, JetZ, Indonesia
“We wanted to tell our target audience that their favourite snack JetZ Sweet Stick now comes in an all-new packaging. To do this, we partnered with mCanvas to create an interactive & fun mobile ad featuring 2 animated characters, Shinchan & Tahilalats, the stars on the new packaging. And we are just over the moon with the explosive campaign results. A engagement rate of 25% with 26 seconds time spent on the ad, was more than we had expected. And the creative ad campaign by mCanvas gets all the goodies for making that happen!”
Digital Executive, i-dac, Indonesia
“When JetZ told us about the launch of an all-new packaging for JetZ Sweet Stick snack with 2 popular characters - Shinchan & Tahilalats, we were absolutely thrilled. We collaborated with mCanvas to create an interactive & exciting campaign. The mobile ad performed brilliantly as we found the sweet spot to engage with our young audience. The reactions have been overwhelming. The campaign results have gone through the roof. Working on this ad campaign with the team has been an amazing experience!”
Assistant Brand Manager, JetZ, Indonesia
“It was very exciting to promote the new Swet Stick packaging with Shinchan and Tahilalats, 2 very popular characters with our audience. With that in mind, we collaborated with mCanvas to create a fun, exciting and interactive mobile ad campaign. And our users just loved it - appreciating the attractive ad, playing the cool game and enjoying the entire engaging experience. What an amazing campaign with fantastic results - we couldn't have asked for more!”