see how AMD Ryzen Pro's unique mobile ads reached a total of 4M people, generating 16X the engagement rate with its innovative campaigns

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see how AMD Ryzen Pro's unique mobile ads reached a total of 4M people, generating 16X the engagement rate with its innovative campaigns

brand

AMD

campaign

AMD Ryzen Pro

vertical

technology

solution

engagements & clicks

region

india

what AMD ^® wanted

to promote their new and powerful Ryzen Pro processor through an engaging user experience

to spread awareness, gain clicks and generate traffic for the brand's website

mCanvas'
branding solution

format

scroller and interstitial

targeting

18 to 44-year-old

males and females

pan-india

interest-based targeting

how the campaign was executed

with mCanvas in-app mobile ad format - engagements and clicks
with the engagement solution, the ad drove brand awareness

with the single-screen interstitial ad, the brand gained clicks and drove traffic to their website

execution

engagements:

the ad communicated to the user how they can boost their productivity with the most powerful processor
using the mobile microphone sensor, the ad engaged users by asking them to click on the microphone icon and say 'boost'
the ad also integrated mobile vibration, which made the user feel like they were actually boosting their productivity with something powerful

clicks:

to generate more clicks and gain traffic for the website, single-screen interstitial ads were created
Uusing appealing visuals, the ad creatively communicated the main messaging of the campaign, along with the CTA 'Learn More' that nudged users to know more about the product

results

engagements

reach

3.3 mn

users

CTR (%)

1.19%

average time spent

8.84 sec

clicks

reach

0.77 mn

users

CTR (%)

5.32%

MOAT score

engagements

+54.28%

on Screen

+75.18%

in-view

+81.56%

fully on screen

+410.57 %

in-view time

-96.80%

IVT

clicks

+ 38.30%

on Screen

+43.68%

in-view

+52.48%

fully on screen

-97.60%

IVT

campaign performance data

top 5 devices as per engagement

top 5 websites and cities
as per engagement rate

testimonial

Junaid Hakim

Co-Founder
Narrative Asia - Agency POC

in order to promote Ryzen Pro, we wanted an ad that could effectively communicate with the audience and fulfil the brand’s expectations. The content of the campaigns run by mCanvas was very creatively communicated - nudging and encouraging the users to know more about the product in a unique manner that stayed with the user.

Piush Sehgl

OEM Marketing Manager
AMD - Brand POC

with this ad, we wanted to not just raise brand awareness around Ryzen Pro, but also generate clicks and boost website visits. mCanvas was able to facilitate that by using multiple ad formats and running mobile ads in the form of engagement as well as clicks. Not only did the ad surpass our expectations, and achieve its objectives, it also generated top of the head recall due to its innovative nature.

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