press release

March 3 , 2017

mCanvas introduces Spotlight to give brands a showstopper feel

A glossy banner that politely reveals the brand message

Mumbai, India -mCanvas, the storytelling platform for millennials, has a new kid on the block- Spotlight, a high impact glossy banner that increases brand visibility without being intrusive.

Spotlight is a sleek full screen banner that politely appears and disappears while a user is scrolling, without hampering user experience. (Preview here http://bit.ly/2llkvLe) Available on partner Mobile sites,the banner is an elegant ad unit that reveals the entire creative to the user in one go. The unit is built for continuous play and is toutedto be an effective tool for brand messages.

In an attempt to provide millennials with a seamless user experience and keeping in mind the overuse of traditional banners, mCanvas developed the latest format that captures user attention without botching the experience of consuming content. Spotlights are one-of-a-kind bespoke banners, available only on premium sites.

Commenting on the latest launch, Co-founder & CEO, Mr. Lavin Punjabi said, "Spotlight is a feather in our cap and has already evoked much interest among brands we're associated with. It is easy on the eyes and gets to the point in so much as a glance, without disrupting your experience on the site."

Also commenting on the launch, Co-founder & COO, Vishal Rupani said, "We're focused on developing the brand messaging and creative from a Mobile-first perspective. It has been our endeavor to give brands something simple yet effective, and Spotlight serves that purpose beautifully. In fact, Spotlight puts the spotlight on the brand, so everybody wins."

Spotlight is available to marketers and agencies both directly and programmatically.

About mCanvas:

mCanvas is an experiential storytelling platform that helps brands emotionally connect with their audiences on small screens. Our mobile ads and content marketing solutions make experiences interactive and memorable by etching phone sensors and device features in to the brand narrative. mCanvas is creating ‘wow’ moments every day by reinventing formats, building tools and providing a marketplace (of 70+ publishers like Moneycontrol, RepublicWorld, TheHindu, ScoopWhoop, and SportsKeeda) to run these experiences at scale. To see our award-winning work and learn more visit: www.mCanvas.com

Media Contact:
Nigel Dsouza
nigel.d@mcanvas.com
9619441315 / 022-40360100