Reebok recently succeeded in making over 50k mobile users to stand up and walk steps as a part of their mobile campaign for their newly launched Floatride collection. The campaign, which ran from March 24 to March 31, 2017, was conceptualized by India’s first mobile storytelling platform, mCanvas.
The mobile campaign went live on mCanvas partner sites like ScoopWhoop, Firstpost, Business Today, etc. which helped Reebok reach out to over 5 million millennials in the process.
Nikita Ramrakhyani, National Sales Head for mCanvas said, “Reebok’s new Floatride is packed with innovation and we wanted that message to be relayed through our ad platform. Using our proprietary format Scroller, we created an interactive ad which encouraged users to walk to reveal the features of Floatride. The full screen ad recorded users steps simultaneously. This helped in reflecting the brand ideology in an interactive manner. In an age where the average attention span ranges between 6 to 8 seconds, our users interacted with the ad for 15 seconds.”
Commenting on the success of the Floatride mobile campaign, Kanika Mittal, Director - Brand marketing, Reebok said, "We are glad to have associated with mCanvas for our Floatride collection Pre-Launch activity. The campaign was designed to showcase the technical features of our revolutionary product using the pedometer sensor in an engaging format to users browsing on their mobile. The interactivity of the campaign helped us garner traction and engage with around 5 million millennials, with more than 1.5% users actually enquiring about the product before the launch. With digital usage transferring from desktop to mobile, we continuously aim to reach out to our consumers in a more contextual and interesting manner.”
The storytelling mobile ad platform created the campaign with the help of internationally acclaimed digital marketing agency Isobar.
mCanvas is an ecosystem of sensory mobile ads that helps brands emotionally connect with their audiences. Every ad is made memorable by integrating phone sensors and device features into the brand narrative. mCanvas is creating 'wow' moments everyday by reinventing formats, building tools and providing a marketplace to run these ads at scale.
For more details visit: mcanvas.com
Affinity Global Advertising Pvt. Ltd.