press release

December 19, 2016

mCanvas Partners With IAS Media in the Middle East

mCanvas, the ad storytelling platform for millennials, has partnered with IAS Media in the Middle East to bring engaging and state-of-the-art mobile ads to the GCC market. The partnership will give IAS Media exclusive access to mCanvas' proprietary mobile ad technology for use in GCC while mCanvas will leverage IAS Media's advertiser and publisher relationships to expand its business in the GCC region.

mCanvas has created new mobile ad formats that are 100% viewable, user-initiated and highly engaging. An in-house team of copywriters and design experts creates ads that etch mobile sensors in the creative to deliver immersive experiences via rich media innovations and video innovations. Blending art and technology has been a key focus at mCanvas and this has enabled them to create emotional connects between brands and consumers.

Commenting on the partnership, Lavin Punjabi, CEO and Co-founder, mCanvas said, "We've been fortunate to have a great run in the Indian market having serviced over 100 local and international brands. To accelerate growth internationally we decided to partner with IAS Media. The team at IAS Media is in tune with the needs of digital marketers in the Middle East and we know how well they will leverage the mCanvas platform within their service offerings."

"Brands are always looking to create unique experiences that positively influence consumer purchases decisions and given the exponential increase of media consumption on mobile, this partnership was a logical decision," said Binu Mathew, Senior VP at IAS Media. He further added, "IAS Media has been at the forefront to bring new offerings by way of new media, innovation and services to help advertisers in the region reach their target consumers effectively."

About mCanvas:

mCanvas is an experiential storytelling platform that helps brands emotionally connect with their audiences on small screens. Our mobile ads and content marketing solutions make experiences interactive and memorable by etching phone sensors and device features in to the brand narrative. mCanvas is creating ‘wow’ moments every day by reinventing formats, building tools and providing a marketplace (of 70+ publishers like Moneycontrol, RepublicWorld, TheHindu, ScoopWhoop, and SportsKeeda) to run these experiences at scale. To see our award-winning work and learn more visit:

Media Contact:
Nigel Dsouza
9619441315 / 022-40360100

About IAS Media:

Established in 1991, IAS Media is one of the Middle East's largest media concessionaires. It has an excellent understanding of the media landscape and enjoys a favourable status with various local government departments, media buying houses, advertisers and advertising agencies.

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