press release

May 27, 2017

Nissan GT-R campaign by mCanvas floors jury at mCube Awards, wins gold

mCanvas won gold for the ‘Best Engagement through Mobile Marketing’ category at the first mCube (Masters of Mobile Marketing) Conference and Awards organized by Inkspell Media.

The mobile ad platform received the award for their campaign on Nissan GT-R. The campaign reached 8 lakh people over premium content sites with the objective of unveiling the new Nissan GT-R. Far exceeding from average viewing rate, users viewed the ad for more than 11 seconds, compared to 3-6 seconds on conventional ads.

Speaking about the achievement, Nikita Ramrakhyani, National Sales Head, mCanvas, said, "We are thrilled that our work for Nissan GT-R has been noticed and applauded as it re-affirms what we at mCanvas stand for – that is good storytelling. mCanvas has changed the paradigm of mobile ad storytelling and that resonates with users as they engage with our ads far more than what they would do on regular ads.

Commenting on the win, Mr Sanjay Gupta, VP-Marketing, Nissan India said, "The GT-R is a very special car for Nissan. It is the epitome of Nissan's technology and design, and demonstrates our brand promise of 'Innovation that Excites'. Hence the brief was to create something which can showcase this journey to our target audience. mCanvas did a great job in relaying the story in an interactive way on the small screen.

The award-winning mobile ad platform launched in 2015 and has since worked with some of the biggest brands like Nissan, Toyota, ICICI, Jet Airways, HBO, Star, Fox Studios, among others.

About mCanvas:

mCanvas is an ecosystem of sensory mobile ads that helps brands emotionally connect with their audiences. Every ad is made memorable by integrating phone sensors and device features into the brand narrative. mCanvas is creating 'wow' moments everyday by reinventing formats, building tools and providing a marketplace to run these ads at scale.

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Media Contact:
Nigel Dsouza
Affinity Global Advertising Pvt. Ltd.