mCanvas, in collaboration with IAS Media, has tied up with Gulf News to serve interactive ads to users on the publication’s mobile website. The mobile storytelling platform will serve as the technology and creative partner to Gulf News; providing its ad formats – Scroller, Sticker and Spotlight and access to its award winning creative team to produce ads for Gulf News’ clients.
Lavin Punjabi, CEO, mCanvas said, “Being the largest media brand in the UAE, it brings me immense pleasure that mCanvas-IAS will serve as technology and creative partners to Gulf News. Our formats and campaigns have been highly appreciated in India and we are glad to serve the Middle Eastern market now. Our formats will equip the Gulf News ad sales team with new formats, which deliver the clients’ branding needs of engagement.”
Gulf News is the largest news publication in the UAE, with online visitors not just from the Middle East but also India, USA and UK. This partnership is touted to increase value for both publisher and advertisers alike, and usher in a new era of interactive ads. mCanvas has collaborated with IAS Media — one of UAE’s biggest media concessionaires — to expand their reach in the Middle Eastern market.
Biju Mathew, Senior Vice-president at IAS Media, said that the partnership is likely to open up many more avenues of business and “We are glad to synergise our energies in creating immersive experiences for brands and audiences.”
“We are glad to associate with mCanvas-IAS. We needed the capability to deliver rich brand experiences on mobile, and the mCanvas-IAS platform helps us achieve that. Additionally, their ad formats also appeal to the users, are non-intrusive and easy to dismiss,” said Rajeev Khanna, Commercial Director of Gulf News.
He added the media and ad industry is slowly slanting towards a mobile-first approach and it is important to take notice of these changes and adopt measures that will help us stay relevant for our audiences.
mCanvas is an ecosystem of sensory mobile ads that helps brands emotionally connect with their audiences. Every ad is made memorable by integrating phone sensors and device features into the brand narrative. mCanvas is creating 'wow' moments everyday by reinventing formats, building tools and providing a marketplace to run these ads at scale.
For more details visit: mcanvas.com
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