mCanvas, the mobile ad platform that uses mobile sensors to create storytelling brand narratives within their user friendly formats, just won four awards at the DMA Asia Conference & Awards 2017. The wins were in the following categories:
Speaking at the win, Lavin Punjabi, CEO and Co-Founder of mCanvas said, “It is a great feeling that our work is being increasingly noticed at different platforms and we are so honoured that the DMA Asia Jury deemed our work to be innovative. The underlying ideology behind all the three winning campaigns is the brand connect that audiences should feel through the ad. We do not believe in creating just ads, rather we deliver experiences to our audiences that make them understand the product and relate to the brand better. The awards validate that we are on the right track in driving value to the mobile advertising ecosystem.”
DMA Asia Conference & Awards is an annual platform that encourages innovation and excellence in the field of digital marketing. The event, held in Mumbai, saw more than 200 senior level attendees who discussed industry trends and latest innovations in the field.
The winning campaigns implemented an array of mobile innovations respectively, complimented by their stunning visuals. The Nissan GT-R campaign took its audience through a journey of the evolution of Nissan GT-R accompanied by the roar of the car’s engines followed by a vertical video of the 2017 TVC and ended with a stunning visual of the car in the closing screen.
Mr Sanjay Gupta, VP-Marketing, Nissan India said, "The GT-R is a very special car for Nissan. It is the epitome of Nissan's technology and design, and demonstrates our brand promise of 'Innovation that Excites'. Hence the brief was to create something which can showcase this journey to our target audience. mCanvas did a great job in relaying the story in an interactive way on the small screen.”
Using the pedometer, the Reebok campaign asked the audience to physically walk ahead which revealed the features of the new Floatride range of shoes.
Kanika Mittal, Director - Brand marketing, Reebok said, "We are glad to have associated with mCanvas for our Floatride collection Pre-Launch activity. The campaign was designed to showcase the technical features of our revolutionary product using the pedometer sensor in an engaging format to users browsing on their mobile. The interactivity of the campaign helped us garner traction and engage with around 5 million millennials, with more than 1.5% users actually enquiring about the product before the launch. With digital usage transferring from desktop to mobile, we continuously aim to reach out to our consumers in a more contextual and interesting manner.”
Founded in 2015, mCanvas has worked with over 200 brands like Idea Cellular, Vodafone, L’Oreal, Nissan, Reebok, Star, Fox Star Studios, and Myntra.
mCanvas is an ecosystem of sensory mobile ads that helps brands emotionally connect with their audiences. Every ad is made memorable by integrating phone sensors and device features into the brand narrative. mCanvas is creating 'wow' moments everyday by reinventing formats, building tools and providing a marketplace to run these ads at scale.
For more details visit: mcanvas.com
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