mCanvas' disruptive mobile ads won Gold and Bronze respectively in the Entertainment category
Mumbai – August 26, 2022: : mCanvas, the mobile branding solution, has won 2 renowned accolades at Adgully’s DATAMATIXX Awards 2022.
The wins are as follows:
Adgully's DATAMATIXX Awards is setting the benchmark for outstanding AI and data science initiatives across industries. It is a great opportunity for professionals to come together, understand, learn, and share ideas about what is hot and happening in the AI and data science space.
Netflix wanted to build awareness about its superhit movie Haseen Dilruba with an ad creative that would build suspense and intrigue about the various elements of the film. Partnering with mCanvas, the brand unveiled a mobile-led ad that targeted users in Mumbai, Delhi, Pune, Chennai, and Lucknow creating a lasting impression.
The mobile ad natively appeared as users scrolled through premium content websites. They were encouraged to choose which side of the protagonist - Aashiqana or Kaatilana - they wanted to discover. Integrating the accelerometer and gyroscope motion sensors, the campaign nudged them to tilt their phones left or right.
On tilting right, a 30-second video ad highlighted the innocent side of the protagonist. However, on tilting left, the evil side was revealed. Users were then asked to vote in a live poll who they think Raani is - Aashiqana or Kaatilana. The results were displayed instantly.The ad witnessed a 15X higher engagement rate of 2.6%, with users spending 11 seconds on average, engaging with the ad.
Partnering with mCanvas, Zee5 announced the digital release in a gamified mobile ad format, using characters from the movie and incorporating their popular song ‘Naatu’ in the gameplay.
As the song played in the background, the user had to tap on the dark tiles that flew in to score and avoid the white tiles to avoid penalty. Users were prompted to turn up the volume of their devices and play the game to the rhythm of the song.
Synonymous to the exceptional success of the movie, the campaign reached over 3.2 million users with an impressive clickthrough rate of 4.6% which is 23 times the industry average of 0.2% for mobile banner ads. Users ended up spending over 8 seconds on average while engaging with the ad creative.
Rishi Sharma, Senior Vice President – Ad Sales, mCanvas concluded, “Our goal is to create ad creatives that help our clients achieve their branding KPIs. Every ad packs a creative punch, is designed to drive brand outcomes, and integrates the most innovative technology in the market. Our thanks to the esteemed jury for bestowing us with these wins!”
mCanvas offers mobile branding at scale based on the campaign KPIs that matter – engagements, website visits and video views. The company’s work has also been recognised by industry stalwarts and has won countless awards. To see our award-winning work and learn more, visit: www.mCanvas.com