Integrating the accelerometer and gyroscope motion sensors in the mobile, the ad creatively unveiled exciting offers on small house appliances
India’s homegrown e-commerce marketplace, Flipkart promoted ‘The Big Billion Days’ sale on its small house appliances, with mCanvas’ innovative powerful branding solutions - engagements and clicks.
The brand wanted to highlight its offers on three main categories of small house appliances – kitchen, home, and seasonal. mCanvas created a unique gamification experience to engage users. Users were prompted to choose which small house appliance – kitchen, home or seasonal, they wanted to explore the best offers on. If they selected home appliance, the ad challenged them to collect as many items (such as water purifier, and more) in 10 seconds.
They were encouraged to collect the items by tilting their phone left and right; this was powered by the accelerometer and gyroscope motion sensors. The closing screen featured relevant communication, key visuals of home appliances, and the CTA ‘Buy Now’. This experience was replicated for the kitchen and seasonal appliances as well.
mCanvas also created three impactful ads for each product category that featured stunning visuals of the products and offers.
“We wanted to create mind-blowing ad experiences that matched the scale of Flipkart’s campaign. Our gamification experience has always worked well with the audience, and is truly memorable. Additionally, we also deployed our clicks solution to effectively drive high-intent users to the brand’s landing page,” concluded Indrani, Director, National Sales, mCanvas.
mCanvas offers mobile branding at scale based on the campaign KPIs that matter – engagements, website visits and video views. The company’s work has also been recognised by industry stalwarts and has won countless awards. To see our award-winning work and learn more, visit: www.mCanvas.com.