press release

August 26, 2021

mCanvas Bags 3 Prestigious Awards at mCube Awards 2021 for PharmEasy, Panasonic, and Rupa

Inkspell Media recognizes and awards brands, agencies and professionals for their breakthrough contributions to the industry

Leading mobile branding company, mCanvas, recently announced that it has won two gold awards and one special mention at Inkspell Media’s mCube Awards 2021.

The wins were in the following categories:

  • Gold for PharmEasy - IPL in Best Engagement through Mobile Marketing category
  • Gold for Rupa – Virtual Durga Darshan in Best Mobile Marketing Campaign – Overall category
  • Special Mention for Panasonic’s Light Up Your Space in Best Innovation/Creativity in a Mobile Campaign - Special Mention category

mCube ‘Masters of Modern Marketing’ Awards 2021 recognizes exemplary work done by brands, agencies, and professionals in the advertising and marketing industry.

PharmEasy – IPL | Advanced motion sensors

PharmEasy, the one-stop, e-commerce medical platform creatively promoted its ‘Super Saver Sale’ offer with an engagement-driven mobile ad. Leveraging mCanvas’ proprietary creative technology, the brand created a timely and sensory rich experience for its customers.

Further, mCanvas partnered with a leading data analytics firm to conduct a brand lift study on the campaign. Read about it here.

Vaibhav Deshpande, Digital Growth at PharmEasy commented, “We wanted to promote our timely offer with an equally relevant ad experience. Partnering with mCanvas and Starcom enabled us to leverage the best in-class tech, and the result was this award-winning campaign. We are ecstatic about this win.”

"The ad’s messaging and interactive element perfectly represented the essence of the IPL and PharmEasy’s offer. We thank the mCube jury for conferring us with this gold honour," added Ashish Gupta, Senior Business Director, Media & Client consulting, Starcom.

Rupa – Virtual Durga Darshan | Virtual reality

Celebrating Durga Puja, Rupa enabled its customers to virtually visit famous darshan sites from the safety of their homes. The ad integrated sophisticated motion sensors such as the gyroscope and accelerometer and virtual reality to create a lasting impression. Read the full case study here.

Riki Chakraborty, Heading Digital Marketing, Rupa and Company Ltd. chimed in, “With the given situation, it was important to enable our customers to enjoy celebrating the festive seasons responsibly and virtually. We came up with the innovative idea & asked mCanvas to execute this innovative campaign with their technical expertise. Rupa and mCanvas pulled off this impeccable campaign effortlessly and we are thrilled to be recognized for it.”

Panasonic Smart LED Lights - Light Up Your Space | Augmented reality

Creating hype around its Smart Wi-Fi LED bulb, Panasonic unveiled an interactive mobile ad that innovatively leveraged advanced technology to deliver its campaign message.

The ad effectively established the ease of choosing and setting a colour with its effective messaging and key visuals. Further, integrating augmented reality, users were prompted to move their phone around to experience the look and feel of the illuminated space in real time.

Indrani, Director, National Sales, mCanvas concluded, “The past year has compelled us to dig deep into our creative reserves to deliver quality and impactful campaigns. We're thrilled that our executions have driven value for the clients we are humbled to have been recognised for the work we do.”

About mCanvas:

mCanvas offers mobile branding at scale based on the campaign KPIs that matter – engagements, website visits and video views. The company’s work has also been recognised by industry stalwarts and has won countless awards. To see our award-winning work and learn more, visit:

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