press release

November 12, 2020

mCanvas Bags 2 Bronze Awards for HDFC Life at Afaqs!’ Digies 2020

The interactive mobile ads used the camera and voice sensors to create an award-winning branding experience for users

mCanvas, the experiential storytelling ad platform for small screens, recently announced that it has won two bronze accolades at Afaqs!’ Digies 2020. The wins were in the following categories

  • HDFC Life – Secure Our Future – Best Use of WhatsApp - Bronze
  • HDFC Life – Father’s Day – Best Mobile Marketing Campaign – Bronze

Read more about how HDFC Life encouraged users to safeguard their and their loved one’s future with an ad that used face and speech recognition technology here.

Read more about how HDFC Life empowered users to celebrate father’s day by showing gratitude to their father with a memorable and personalised ad experience on small screens here.

Afaqs!, India’s largest news site in the advertising, media and marketing space initiated the Digital Agency Awards – Digies in 2014. With the core objective to acknowledge and honour the most creative digital agencies of the year, Digies has conferred multitudes of brands, agencies, media houses, etc. with the prestigious titles across a variety of disciplines. These categories vary from the effective use of social media, mobile as a platform, use of hashtags to a 120-seconder video, and more.

"Engaging our audiences with outstanding ads has always been of primary importance to us. Trusting mCanvas with two of our campaigns surely paid off, as their team creatively integrated advanced technology and storytelling, enhancing the overall brand narrative. We are pleased to be conferred with this bespoke award,” said Vishal Subharwal, Executive Vice President – Ecommerce & Digital Marketing, HDFC Life.

Lavin Punjabi, Co-founder, mCanvas concluded, “Winning the prestigious Digies awards is testimony to the fact that sensory mobile ad experiences does create an emotional impact on users. mCanvas strives to enhance its creative solutions and aims to consistently deliver topical and seamless digital experiences for brands. Our gratitude to the jury for recognizing our work.”

About mCanvas:

mCanvas is an experiential storytelling platform that helps brands emotionally connect with their audiences on small screens. Our mobile ads and content marketing solutions make experiences interactive and memorable by etching phone sensors and device features into the brand narrative. mCanvas is creating ‘wow’ moments every day by reinventing formats, building tools, and providing a marketplace (of 100+ publishers like The Times of India, The Indian Express, Entrepreneur India, CarDekho, ScoopWhoop) to run these experiences at scale. To see our award-winning work and learn more, visit:

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