Created in collaboration with Isobar, campaign reached over 2.8 million users and got them to physically walk to interact
mCanvas, the experiential storytelling ad platform for small screens, is proud to announce that it won a Bronze award in the category ‘Best Brand Experience in Mobile Rich Media’ for Reebok’s Floatride campaign at the MMA Smarties India 2018. Organized by the Mobile Marketing Association, the Smarties Awards recognize the best mobile advertising campaigns in the region, celebrating innovation, creativity, and success.
The #FeelTheFloatride interactive mobile ad campaign used the pedometer sensor and encouraged users to walk to activate the ad. Creative unveiled the features of the shoe with each step taken by the user. The campaign was created in collaboration with Isobar, targeting niche audience through premium sites using mCanvas' proprietary mobile ad format 'Scroller'. Reaching over 2.8 million users with an average time spent of 6.28 seconds, the campaign achieved a remarkable 2% click through rate.
Commenting on the success, Himanshi Tandon, Lead - Digital Marketing, Reebok said, “In an age where digital usage has shifted from desktop to mobile, it is important to keep the user excited. We’re glad to have associated with mCanvas for the launch of Floatride; and are even happier that the campaign earned its much-deserved accolades.”
Gopa Menon, Executive Vice President, Isobar said, “The campaign worked wonders communicating the product’s motto with its walk-to-activate interaction. The user-experience turned out to be rich, and the praises it earned prove exactly that! We look forward to growing our partnership with mCanvas to continue delighting our clients.”
Speaking about the win, Vishal Rupani, Co-founder & COO of mCanvas said, “For Reebok’s Floatride campaign, we activated the motion sensor and got users to engage with the brand narrative innovatively. Smarties is a prestigious award and we are thrilled that our work is constantly getting its due recognition and appreciation.”
mCanvas is an experiential storytelling platform that helps brands emotionally connect with their audiences on small screens. Our mobile ads and content marketing solutions make experiences interactive and memorable by etching phone sensors and device features in to the brand narrative. mCanvas is creating ‘wow’ moments every day by reinventing formats, building tools and providing a marketplace (of 70+ publishers like Moneycontrol, RepublicWorld, TheHindu, ScoopWhoop, and SportsKeeda) to run these experiences at scale. To see our award-winning work and learn more visit: www.mCanvas.com
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