Strong adoption among top Indian publishers accelerates growth for mCanvas
mCanvas, the mobile storytelling ad platform, has topped the mobile web ad charts in terms of reach in February 2018 according to new rankings from comScore. mCanvas reached 47.7MM unique users making it the largest mobile ad network in India, among those measured by comScore Mobile Metrix, that runs ads on mobile web. Further, the rankings state that mCanvas’ reach is more than the double the size of the number two network.
comScore Media Metrix is a leading online audience measurement tool in the digital advertising industry that is frequently referenced by media planners and buyers in relation to their campaigns. mCanvas' recent measurement relationship with comScore underscores the company's commitment to transparency.
Lavin Punjabi, Co-founder & CEO, mCanvas said “We've always had impressive unique reach, but it was important to us that this be independently verified by a highly regarded, third-party industry data provider. Thanks to successful partnerships with media powerhouses such as Network 18, ABP, India.com, Oneindia, ScoopWoop, and SportsKeeda, among many others, mCanvas climbed the ranks to reach the number 1 spot.”
mCanvas has created exclusive mobile web inventory to run its 4 ad formats that etch mobile phone features and sensors in to the creative to make them engaging. mCanvas' continued investment in user-centric ad formats and content marketing solutions has enabled it to meet the needs of growing Indian audience that wants memorable experiences.
Commenting on the achievement, Deepak Tahiliani, Head - Digital Trading and Partnerships, GroupM, said, “mCanvas has been one of our closest partners for digital innovations on mobile web. Their solid reach numbers combined with the power of innovation, creative guidance and execution support, makes them one of our partners of choice to run campaigns at scale for our clients.”
“Our razor sharp focus on user experience has helped us grow to become the largest mobile web network in 3 years,” said Vishal Rupani, Co-founder & COO, mCanvas. “We are proud of our footprint and will continue to deliver value to advertisers and publishers by blending technology with creativity.”
mCanvas is an experiential storytelling platform that helps brands emotionally connect with their audiences on small screens. Our mobile ads and content marketing solutions make experiences interactive and memorable by etching phone sensors and device features in to the brand narrative. mCanvas is creating 'wow' moments every day by reinventing formats, building tools and providing a marketplace (of 70+ publishers like Moneycontrol, RepublicWorld, TheHindu, ScoopWhoop, and SportsKeeda) to run these experiences at scale. To see our award-winning work and learn more visit www.mCanvas.com
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