Innovative ad format reached 2.1 million users across India on Women’s Day
mCanvas, the experiential storytelling ad platform for small screens, won the ‘Best Mobile Marketing Campaign – Overall’ at the mCube (Masters of Mobile Marketing) Conference and Awards organized by Inkspell Media. This ad campaign was created in collaboration with MediaCom.
To make women around the country feel special on the occasion of International Women‘s Day, an interactive ad was created by mCanvas where messages of inspiration and encouragement were shared. Users could write custom messages or use of the many templates to draft one. Next, users would swing their phones to send their message to others. Tilting and swiping the phone would let them read messages shared by other women.
The campaign was executed on premium women-centric mCanvas partner websites. Over 33,000 users, across the country, engaged with the creative and composed 2,300 new messages in multiple languages, in a single day.
Commenting on the win, Pawan Sarda, Head Digital – Future Group said, “We at Future Group believe that to be relevant to today’s ‘Screenagers’ we constantly need to keep engaging with them in an innovative manner. To keep them excited not only helps us have a higher share of voice but also helps us recruit them as our customers.”
Kaustubha Bhatte, Sr. Business Director, MediaCom said, “Connecting with women who are a large part of our TG, on a personal level was made possible in a simple & effective way. To convey a beautiful but powerful message by a mobile technology made the Women’s Day concept come out well.”
Speaking about the achievement, Vishal Rupani, Co-founder & COO of mCanvas said, “We are excited that the innovation and success achieved in this campaign with Big Bazaar and MediaCom has been recognized by the industry.” He added, “International Women's Day is a collective day of global celebration and a call for gender parity. And we are glad that our storytelling approach and technology were leveraged to support the cause."
mCanvas is an experiential storytelling platform that helps brands emotionally connect with their audiences on small screens. Our mobile ads and content marketing solutions make experiences interactive and memorable by etching phone sensors and device features in to the brand narrative. mCanvas is creating 'wow' moments every day by reinventing formats, building tools and providing a marketplace (of 70+ publishers like Moneycontrol, RepublicWorld, TheHindu, ScoopWhoop, and SportsKeeda) to run these experiences at scale. To see our award-winning work and learn more visit www.mCanvas.com
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