Experiential ad and interactive content campaigns floor Jury at ‘Drivers of Digital Awards’ 2018
mCanvas, the experiential storytelling ad platform for small screens, announced today that it has won two prestigious awards for its innovative mobile marketing campaigns for Big Bazaar and Datsun at ‘Drivers of Digital Awards’ 2018. While the Women’s Day campaign for Big Bazaar won ‘Best Mobile Marketing Campaign – Overall’ Award, the #MorePowerToYou campaign for Datsun won the ‘Best Content in a Mobile Marketing Campaign’ Award.
Big Bazaar’s campaign, created in collaboration with MediaCom, made women all over India feel special by encouraging them to share inspirational messages on International Women's Day. Consumers could either create custom messages or use messages from available templates and share those with others by swinging their phones. Tilting their phones allowed consumers to read empowering messages shared with them by other women. The creative utilized the phone’s gyroscope and accelerometer sensors to achieve these interactions.
The campaign was executed by mCanvas on premium women-centric partner websites where 33,000 women engaged with the creative and wrote 2,300 messages in multiple languages in just one day.
Pawan Sarda, Head Digital – Future Group said, “At Future Group we are always in the pursuit of innovation, and the creative made by mCanvas and MediaCom for Women's Day delivered exactly that. It was inspiring to see women exchange thousands of messages, extending support for one another, through our ad campaign.”
Kaustubha Bhatte, Sr. Business Director – MediaCom commented on the achievement saying, “Connecting with women who are a large part of our TG, on a personal level was made possible in a simple & effective way. To convey a beautiful but powerful message by a mobile technology made the Women’s Day concept come out well.”
mCanvas used its content marketing solution 'Smarticle' for Datsun’s #MorePower2You campaign. Created in collaboration with OMD India, this interactive content marketing campaign was a first in India’s automobile space and showcased inspirational stories of real Datsun redi-GO owners that are breaking barriers, empowering lives, and exploring the unknown.
To engage with the article and view the stories, users had to physically shake their phones. The Smarticle contained a combination of images and videos of the inspirational stories that were presented throughout the content, while a CTA invited the users to book a test drive of their choice of vehicle. This interactive content not only promoted the company’s new initiative ‘More Power 2 You’, but also generated leads
“Speaking about the win, Abhishek Rajoria, Director - Digital Planning, OMD India said, “We’re incredibly proud to have our collaboration with mCanvas and Datsun recognised as best-in-class. The Smarticle campaign allowed Datsun to connect with its customers, using a human-centric and interactive approach – this powerful formula is what helped us deliver top-of-mind recall and engagement for the brand. We look forward to working closely with mCanvas on pushing the creative boundaries further and delivering holistic end-to-end solutions for our clients.”
Vishal Rupani, Co-founder & COO – mCanvas said, “It delights us that our work is getting seen and appreciated. The awards that we won for our Big Bazaar and Datsun campaigns is a testament of our endeavor to build better storytelling ads and content. We’re immensely thankful to Drivers of Digital Jury for honoring our efforts and to our partners - Big Bazaar, MediaCom, Datsun and OMD - for the opportunity to create these campaigns.”
mCanvas is an experiential storytelling platform that helps brands emotionally connect with their audiences on small screens. Our mobile ads and content marketing solutions make experiences interactive and memorable by etching phone sensors and device features in to the brand narrative. mCanvas is creating ‘wow’ moments every day by reinventing formats, building tools and providing a marketplace (of 70+ publishers like Moneycontrol, RepublicWorld, TheHindu, ScoopWhoop, and SportsKeeda) to run these experiences at scale. To see our award-winning work and learn more visit: www.mCanvas.com
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