press release

October 31, 2017

mCanvas bags 3 awards at Adgully's Mobexx Awards

Mumbai, October 31, 2017: mCanvas recently bagged two golds and one silver at the Mobexx awards for the following categories.

  • Most creative mobile campaign of the year – for the Mercedes AMG 50th anniversary campaign
  • Mobile Advertising Excellence in brand campaign – for Flipkart’s Never Go Low
  • Mobile Advertising Excellence in Launch campaign – for Reebok’s Floatride campaign

Winning a gold, the Mercedes campaign was focused around the AMG range of Mercedes – AMG SLC 43, AMG GLA 45 and AMG C 63 S. The campaign showcased each car with their own features along with the specs like number of cylinders, power in kW, time taken to reach from 0 to 100 kms along with the colours they were available in.

The mCanvas Flipkart mobile ad "Never Go Low Again" which won a silver, targeted users whose battery was at 30% capacity or less battery life. While browsing through mCanvas partner websites, users with 30% or less battery life were prompted with the message “Never go low again”, post which information on Lenovo P2 was provided. The campaign saw 16 times the engagement rate compared to an industry average from advertisements, i.e., 4% compared to an average CTR of 0.25%.

mCanvas won a gold for Reebok’s new Floatride collection, where the campaign pushed 50,000 users walk while interacting with the mobile ad. Using their proprietary format Scroller, they created an interactive ad which encouraged users to walk to reveal the features of Floatride. The full screen ad recorded user’s steps simultaneously.

Launched in 2015, mCanvas has worked with over 200 brands and helped them reach their audiences in a disruptive manner.

About mCanvas:

mCanvas is an experiential storytelling platform that helps brands emotionally connect with their audiences on small screens. Our mobile ads and content marketing solutions make experiences interactive and memorable by etching phone sensors and device features in to the brand narrative. mCanvas is creating ‘wow’ moments every day by reinventing formats, building tools and providing a marketplace (of 70+ publishers like Moneycontrol, RepublicWorld, TheHindu, ScoopWhoop, and SportsKeeda) to run these experiences at scale. To see our award-winning work and learn more visit: www.mCanvas.com

Media Contact:
Nigel Dsouza
nigel.d@mcanvas.com
9619441315 / 022-40360100

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