brand
agency
campaign
vertical
solution
promote its newest and premier gaming edition smartphone – the Nord 2 Pac Man
expand its reach to relevant market segments to evoke purchase consideration by highlighting the benefits and features of the device
format
tech used
targeting
reach
5.5 mn
engagement rate
1.9%*
(>9 times the 0.20% industry average for mobile banner ads)
unfiltered impressions where at least 50% of an ad was In-View for at least one continuous second
percentage of unfiltered impressions where at least 50% of an ad was in-view for at least one continuous second
impressions where the ad surface was 100% on-screen for any period of time
length of time in seconds that an ad has been active and In-View
unfiltered impressions that were determined to be delivered to an invalid endpoint
Head - Brand and Category Marketing,
OnePlus
This was our first gamified smartphone with a unique hardware and software experience. It was crucial for us to make a significant impact among technology and gaming enthusiasts by creating a unique experience. Leveraging mCanvas’ engagements solution, we could creatively establish a strong association between our feature-rich smartphone and the legacy arcade game, PAC-MAN. Kudos to the team for delivering such an impeccable ad for us
Associate Vice President
Initiative Media
Since the theme was gaming, it was necessary for us to create a gamification ad that would resonate with the target audience. We are thrilled about the outcome of this campaign.