work at mCanvas

MARKETING SEO Strategist (Mumbai, India)

Established in 2006, Affinity is an advertising technology holding company which ideates, invests and develops businesses around the intersection of advertising, media and technology. We’re a team of 150+ passionate advertising and technology nerds across 6 business units:

1. mCanvas (experiential mobile advertising in India)

2. Siteplug (driving transactions by autocorrecting consumer navigational errors)

3. VEVE (media products for OEMs, Telcos and Browsers)

4. (digital ad operations assistant)

5. Yield Solutions (Monetization of standard banners and video)

6. Owned and Operated content properties

We solve unique digital advertising and media problems globally by building scalable technology and creating proprietary and thrilling advertising experiences for brands with its key focus on User Experience. For more about us, visit .

About the Job

As an SEO expert you will be responsible for managing and driving all SEO activities across all business units at Affinity. Tasks include keyword research, onsite SEO and content optimization, link building, and regular analytics to increase organic rankings on all major search engines.


  • Perform keyword research in coordination with business objectives to optimize existing content and uncover new opportunities
  • Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages
  • Provide recommendations and execute strategies for content development in coordination with SEO goals – general and keyword specific
  • Implement link building campaigns in coordination with assigned SEO goals
  • Keep pace with SEO, search engine, social media and internet marketing industry trends and developments
  • Monitor and report on SEO campaign performance through the use of SEO platforms and software (SEMrush, Google Analytics, Google Webmasters etc). Conduct regular reviews to highlight progress and identify areas for ongoing SEO improvement and optimization
  • Work closely with the other team members to meet assigned goals and deadlines

Required Skills

  • 4 – 6 years’ experience in SEO
  • Ability and experience to independently lead and drive all SEO initiatives and strategies for Affinity and all its products.
  • Outstanding ability to think creatively, strategically, and identify and resolve problems
  • Excellent verbal and written communication skill
  • Experience with website optimization tools
  • Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere
  • Proficiency in MS Excel, PowerPoint, and Word
  • Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tool
  • Desired: Knowledge of HTML/CSS and website administration.


  • Young, Dynamic, Competitive work environment
  • 5-day work week
  • Casual dress code
  • Allowances (medical, maternity, etc.)
  • Bonus- Performance, Referral, Marriage & Child
  • Big Results = Big Rewards
  • Daily Recreational Activities organized by WeWork Community (Stand Up shows, Yoga Classes, Dance Classes, Training Programmes, etc.)

About Us

About mCanvas
mCanvas is an experiential storytelling platform that helps brands emotionally connect with their audiences on small screens. Our mobile ads and content marketing solutions make experiences interactive and memorable by etching phone sensors and device features in to the brand narrative. mCanvas is creating 'wow' moments every day by reinventing formats, building tools and providing a marketplace (of 70+ publishers like Moneycontrol, RepublicWorld, TheHindu, ScoopWhoop, and SportsKeeda) to run these experiences at scale. To see our award-winning work and learn more visit

About Affinity
Affinity is an ad tech company which creates user engagement products (branding and performance) for digital media. It is in the business of creating sustainable and scalable advertising/media products with special attention to user experience. Established in 2014, Affinity is now a 140+ employee company that operates 5 business units, namely - mCanvas, VEVE, Siteplug, & Yield Solutions. For more information, visit

To apply, please send your resume to