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Tag: rich-media mobile ads

Coca Cola, Bingo!, SBI Life and others are tapping, slicing and sliding their way into mobile marketing with Gamification

Coca Cola, Bingo!, SBI Life and others are tapping, slicing and sliding their way into mobile marketing with Gamification

Marketers have stopped at nothing to create engaging ad experiences for users in the mobile ad space. With several tricks up their sleeve to retain users’ attention, gamified ads holds a prominent spot. Not only do they instantly engage users, but they also offer the opportunity for brands to get creative and distinguish themselves from competitors. Brands are partnering with mobile advertising companies in a bid to create impactful experiences and target the right market segments. Here’s a list of…

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