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Tag: mobile video ads

Why Should Your Brand Run Outstream Video Ads?

Why Should Your Brand Run Outstream Video Ads?

At this point, we are past discussing whether mobile video ads are the future of marketing or not. Given the exceedingly high video consumption on smartphones – 2.33 billion global viewers[1] to be precise, the talk is now about which mobile-first video ad format works best.  And, one format is garnering all possible accolades within this domain, namely – the outstream video ad. Not only is this format more immersive than the usual pre-roll, mid-roll, and instream ads, it operates as a standalone…

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From interactive videos to creative CTAs, here’s how top 5 brands are taking a new approach to video ads and garnering engagement

From interactive videos to creative CTAs, here’s how top 5 brands are taking a new approach to video ads and garnering engagement

In an attention deficit mobile ad space, marketers have realized the importance of creating increasingly engaging ads. In an effort to make ads more interactive, brands have discovered the potential of video ads, as a surefire way of establishing strong brand recall amongst key market segments. Additionally, the consumption of video content has increased during the pandemic, making it a potentially lucrative strategy for marketers to tap in to. Providing advertisers with the opportunity to deliver impeccable storytelling ads in…

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