Over 80%1 of the world’s population owns a smartphone, and digital marketers were quick to leverage mobile marketing to tap into these users. In fact, global mobile ad spends grew by 71%2, despite the pandemic.   With brands across the globe increasingly aligning their marketing strategies to mobile, the competition is increasing.   The challenge: stay ahead of the curve and create an impact.   For a campaign to resonate with the audience, it is crucial to put customers at the center of the ad experience. New-age digital users are not passive consumers of content. They are selective about the type of content they choose…

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