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Top Brands That Are Getting Creative With Customers Through Interactive Mobile Ads

Top Brands That Are Getting Creative With Customers Through Interactive Mobile Ads

Top brands are now leveraging smartphone features and sensors like accelerometer, gyroscope, face, voice and smile detection and color recognition among others to create innovative ads that stand out. This aides in avoiding any customer fatigue that might be present with regular banner ads. Further, in order to create unique experiences that establish top-of-mind recall, mobile is the most functional medium. mCanvas helps brand reach their optimal potential by utilizing its in-house studio to create high-impact interactive mobile ads, which…

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Top 4 Leading Brands That Whisked Their Customers Off Their Feet On Valentine’s Day With Interactive Mobile Ads

Top 4 Leading Brands That Whisked Their Customers Off Their Feet On Valentine’s Day With Interactive Mobile Ads

Valentine’s Day has always been synonymous with buying gifts and collecting experiences. From buying their favorite chocolates to planning that mini-vacation, users are willing to spend money on these to make the day of love a memorable one. In 2020, e-commerce brands alone have reported transactions worth between INR 10 – 20 crores in the week leading up the day of love. The grandeur surrounding Valentine’s Day is often attributed to the relevant and effective advertising campaigns. In the recent…

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Here’s a look at how SBI, TATA Sky, Piramal’s CPD, Escor – Z and others leveraged tech-driven, interactive mobile ads to engage users creatively during COVID–19

Here’s a look at how SBI, TATA Sky, Piramal’s CPD, Escor – Z and others leveraged tech-driven, interactive mobile ads to engage users creatively during COVID–19

COVID-19 has pushed brands to their limits and has seen them struggling to adapt to the ever-changing landscape of business during a pandemic. Marketers are constantly trying to solve the conundrum of how to navigate the uncertainty and stay ahead of curve. While the lockdown has been overly disconcerting for some, others have taken this as an opportunity to re-examine their marketing strategies. The result – accelerated digital transformation. Digitization of brands has been underway for some time now, but…

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Top 10 interactive mobile ad campaigns that stole the show in 2019

Top 10 interactive mobile ad campaigns that stole the show in 2019

2019 – the year when brands stopped at nothing to engage users through creative storytelling. From prompting them to jump, blink, tilt and experience the ad in augmented and virtual reality, we’ve seen it all. Of the hundreds of campaigns we executed this year, here are the top 10 interactive mobile ads of 2019. 1. Idea 4G – #IndiaKaLiveNetwork | Video Chat Bot One of the biggest milestones in 2019 was the creation of a campaign that featured a first-of-its-kind…

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