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Tag: mobile ad

Why Should Your Brand Run Outstream Video Ads?

Why Should Your Brand Run Outstream Video Ads?

At this point, we are past discussing whether mobile video ads are the future of marketing or not. Given the exceedingly high video consumption on smartphones – 2.33 billion global viewers[1] to be precise, the talk is now about which mobile-first video ad format works best.  And, one format is garnering all possible accolades within this domain, namely – the outstream video ad. Not only is this format more immersive than the usual pre-roll, mid-roll, and instream ads, it operates as a standalone…

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How new innovative video ad solutions are helping brands scale impact

How new innovative video ad solutions are helping brands scale impact

The pandemic and the increased number of smartphone users in India have accentuated the adoption, growth and consumption of video content. In India alone, consumers are watching online video content for an average of 5 hours and 16 minutes a day, the highest in the world. Marketers have been prompt to embrace the trend to reach potential market segments at strategic digital touchpoints with impactful video ads to stay ahead of the curve.  New innovative and impactful solutions are transforming…

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